| Automotive Spreadsheets Managing Dealership Internet Expenses |
The main objective of this simple Excel® workbook is to enlighten a Dealerships Internet Department to its true online vehicle sales potential within its marketing reach and the probable return on investment when implementing a Cost-per-Click Marketing Campaign. The second objective of this workbook is to help the auto dealer systematize and benchmark its CPC bids within localized markets to produce a reasonable return and most importantly avoid unnecessary online expenditures and time-consuming marketing efforts. |
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Auto Dealership Market Share & Market Saturation Calculate a Dealerships Online Market Potential before investing ... Start with the basics; by determining which geographic locations your dealership online marketing efforts will no longer produce a profitable demand for products and services. Determine the maximum number of potential online vehicle purchasers - prospects that live within a realistic vehicle sales radius. Understand, hits on a Website are meaningless; it's the sellable purchaser you must attract. By downloading this Excel spreadsheet, dealership management and Website marketers will better position themselves and improve on the return-on-investment for each online - internet advertising dollar spent. The use of this spreadsheet will help formulate an in-house automotive dealership marketing plan of action, focusing on cost, sales volume, gross profit and potential consumer reach. This free Excel spreadsheet and online management tool calculates items such as; Viable Online Sales, Current Auto Dealership Market Share, Average Vehicle Gross Profit, Advertising Cost per Unit Sold and finally the Total New Vehicle Sales Market within a viable dealership selling distance - radius. |
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Create a Cost-Effective Localized Online Sales Marketing Campaign
Dealership Marketing Excel Spreadsheet Highlights; * 10 Individual Mileage Circular Areas (Radius) around the dealership * Number of Active Online Buyers & Potential Penetrable Viable Online Sale * Dealerships Current Market Share and Sales Within each Circular Area * Average Vehicle Gross Profit and Advertising Cost per Unit Sales * Total New Vehicle Sales Market within the Viable Selling Distance-Radius * Identify Localized Marketing Opportunities or Missed Sales Opportunities * Simple and User-friendly Excel Workbook. Use it once or whenever needed * Calculates Potential Online Sales within a Viable Market Reach * Examine Competing Dealerships, Optimizing Online Cost-Effectiveness * Calculates; Gross Profit, Cost per Unit Sold and Market Share by Miles * Program Code:MS-DM09 |
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